Amaxi Autosport

Amaxi is a Bellevue, Washington-based performance engineering and restoration shop specializing in bespoke solutions for classic European cars. The company is known for high-end craftsmanship, motorsport-grade tuning, and precision restoration.

Project

Amaxi needed a website update to match the refined level of its services and appeal to discerning car enthusiasts. The previous site lacked the open, sophisticated aesthetic that reflected the brand’s technical expertise. The goal was to create a design that felt fresh, expansive, and upscale, mirroring the precision and craftsmanship behind Amaxi’s work.

Amaxi Autosport website design shown across desktop and tablet, featuring a clean, image-driven layout, homepage hero, engineering and motorsport pages, brand story section, and e-commerce apparel shop.

The Design Strategy

The design prioritizes an open, gallery-inspired layout, allowing high-resolution photography to drive the visual narrative. A minimalist grid and alternating visual rhythms ensure that the craftsmanship of every vehicle restoration feels both prominent and personal. Purposeful white space is used throughout to mirror the clean, precision-engineered environment of Amaxi’s Bellevue shop.

CLIENT
Amaxi Autosport

PLATFORM
Shopify

ROLE
Design, Brand Extension & Shopify System Integration. Independent Project.

WEBSITE
amaxiauto.com

  • AMAXI Autosport homepage showcasing a restored European performance car, representing the shop’s craftsmanship and engineering expertise.
  • AMAXI Autosport Motorsport page highlighting the shop’s racing culture and commitment to competition performance.
  • AMAXI Autosport Restoration page showcasing a vintage car build and the team’s dedication to precision European restoration.
  • AMAXI Autosport Engineering and Performance page featuring high-end automotive engine builds and precision fabrication.
  • AMAXI Autosport apparel shop page showcasing branded t-shirts and hoodies designed for automotive enthusiasts.
  • AMAXI Autosport About Us page featuring shop history, racing suits, and details on the team’s craftsmanship and automotive expertise.

The Outcome

To match the high level of craft found in classic European automotive restoration, the Amaxi project delivered a sleek and sophisticated digital presence inspired by luxury brands. The design focuses on a refined, minimalist aesthetic that mirrors the precision of BMW and Porsche, resulting in a professional platform that positions Amaxi as a premier destination for elite car enthusiasts.

Mobile homepage of AMAXI Autosport highlighting the brand’s focus on classic European restoration and engineering with a close-up of a black car’s gold wheels.
Mobile view of AMAXI Autosport Engineering and Performance page showcasing a precision-built automotive engine with bold typography overlay.
Mobile view of AMAXI Autosport restoration page featuring a red classic BMW under repair with text overlay promoting complete restoration and consultation services.

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