Hill Ward Henderson

Hill Ward Henderson (HWH) is a full-service Tampa law firm serving clients across diverse industries. With more than 100 attorneys, the firm combines depth of experience in transactional and litigation practices with a personal, client-centered approach.

Project

Known for its strong relationships with national firms and its reputation as a go-to local partner, HWH wanted a site that showcased both its legal expertise and the trust it has earned from peers across the country. The goal was to create a site that presented the firm’s people, practice areas, and culture with authenticity and polish.

The Design Strategy

The visual language was developed to balance institutional trust with modern energy. Placing the firm’s tagline at the center of a high-impact homepage with subtle motion creates an immediate sense of authority. A disciplined color strategy utilizes the firm’s signature red as a surgical accent, guiding the user’s eye to key insights and attorney expertise. Authentic, warm-toned photography humanizes the firm’s deep bench of litigation and transactional talent.

CLIENT
Hill Ward Henderson

AGENCY
Firmseek, Inc

ROLE
Lead UI/UX & Digital Brand Extension. Created while employed at Firmseek.

WEBSITE
hwhlaw.com

  • Hill Ward Henderson homepage design featuring the Sunshine Skyway Bridge with the headline “Sense of connection,” emphasizing the firm’s focus on relationships and collaboration.
  • Hill Ward Henderson attorney profile page featuring Sara A. Qureshi with contact information and practice areas.
  • PDF bio design for Hill Ward Henderson featuring attorney profile and print-ready layout.
  • Hill Ward Henderson capabilities page showing Experience section with bold “CAPABILITIES” overlay text and imagery.
  • Hill Ward Henderson practice page for Cybersecurity, Data Breach & Protection with overview and attorney contact.
  • Hill Ward Henderson Tampa office page with skyline photography and contact information.
  • Hill Ward Henderson careers page titled “Working at HWH” featuring firm culture and opportunities.
  • Hill Ward Henderson resources page with keyword and practice filters for firm publications.
  • Hill Ward Henderson news page announcing new attorneys and practice area updates.
  • Hill Ward Henderson attorney search and directory page with alphabetical navigation.

The Outcome

Earning unanimous approval from the firm’s leadership and website committee, the Hill Ward Henderson project resulted in a professional experience that is both modern and sophisticated. By creating a unified visual identity, the final design resonates with both the firm’s attorneys and their clients.

Hill Ward Henderson mobile homepage with “Sense of Knowing” banner highlighting the firm’s message of insight and personal connection.
Hill Ward Henderson attorney profile for shareholder K. Clayton Bricklemeyer with contact information.
Hill Ward Henderson mobile news post announcing addition of Lauren Rubenstein to the Real Estate team.

HWH PROJECT RECOGNITION

GDUSA American Graphic Award‍‍ + GDUSA American Web Design Award

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