Stinson

Stinson is an AmLaw 200 firm with more than 500 attorneys across 16 offices. Known for its forward-thinking approach and strong client relationships, the firm sought a digital presence that reflects both its scale and its evolving brand.

Project

The design direction for Stinson focused on translating a refreshed brand identity into a cohesive interface, balancing the firm’s established prestige with a forward-thinking, user-centered experience across every touchpoint.

Stinson law firm website design displayed across desktop, tablet, and mobile, featuring a bold orange accent, modern layout, attorney profile page, news section, and interactive office locations map.

The Design Strategy

The primary challenge was uniting a bold visual identity with high-level functionality. The iconic Stinson "orange slash" pairs with dynamic imagery to add energy and movement, while generous white space maintains a refined visual hierarchy. This approach ensures the site feels modern and "alive" without sacrificing the professionalism expected of a top-tier law firm.

CLIENT
Stinson

AGENCY
Firmseek, Inc

ROLE
Lead UI/UX & Digital Brand Extension. Created while employed at Firmseek.

WEBSITE
stinson.com

  • Stinson law firm homepage design highlighting dynamic culture and modern brand elements.
  • Attorney profile page for Stinson featuring professional portrait and bio layout with orange brand accent.
  • Stinson people search page with attorney search and people highlight scroller of select team members.
  • Interactive map page from Stinson website showing firm offices across multiple U.S. cities.
  • Stinson careers page with bold diagonal slash banner and layered blue tones emphasizing career opportunities.
  • Stinson law firm Intellectual Property and Technology capabilities page showing overview content and key contacts.
  • Stinson capabilities page displaying list of practice areas and expertise categories.
  • Stinson news and insights page featuring featured articles and firm updates.

The Outcome

Balancing professional prestige with a modern feel, the Stinson project resulted in an easy-to-use site that prioritizes clarity. By cleaning up the navigation and simplifying the user journey, the final experience earned high praise for being straightforward and intuitive.

Mobile view of Stinson law firm attorney profile page.
Mobile view of Stinson law firm Dallas office location page.
Mobile view of Stinson law firm homepage.

STINSON PROJECT RECOGNITION

IMA Best in Class‍ + WebAward‍ + Vega Award

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