Badgley Homes
Based in Kirkland, Badgley Homes brings over 50 years of combined experience and a genuine commitment to helping clients find their place in the Seattle-area market. Their reputation for personal service, clear communication, and local knowledge sets them apart.
Project
In a competitive real estate market, Badgley Homes needed a fast, user-friendly platform. As downsizing specialists working with older clients, the website also needed to be intuitive, easy to navigate, and designed with accessibility in mind.
The Design Strategy
The design language prioritizes Accessibility and Inclusive Design to ensure the platform is as welcoming as the Badgley Homes team. A clean, minimal layout paired with high-contrast typography enhances readability for their core demographic of downsizing seniors. Built on the Squarespace CMS, the site provides a flexible, intuitive digital presence that allows the team to manage property listings in real-time.
CLIENT
Badgley Homes
PLATFORM
Squarespace
ROLE
Design, Brand Extension & Squarespace System Integration. Independent Project.
WEBSITE
badgleyhomes.com
The Outcome
Moving the brand toward a more personal, high-end experience, the Badgley Homes project transformed a basic real estate site into a warm and sophisticated digital home. By highlighting their concierge-level support and local market insights, the new site helps buyers and sellers feel supported through a seamless journey rather than just browsing listings.
