Shutts
Shutts has been a trusted name in Florida’s legal community for over a century, with 280 attorneys providing expertise across 30+ practice areas. The firm delivers sophisticated legal services tailored to client needs, reinforcing its longstanding reputation for excellence.
Project
Shutts needed to refine its brand and enhance its online presence. The goal was to create a website that was easier to navigate, with well-organized content, modern imagery, and a clean, readable design—ensuring a seamless experience for clients and visitors alike.
The Design Strategy
The primary challenge was positioning Shutts as a ‘Mega Firm’ in capability while maintaining the high-touch, personalized experience of a boutique practice. Bold graphic shapes and a sophisticated palette of deep blues create visual depth and authority. To ground the firm in its century-long Florida heritage, abstract sunset imagery is integrated throughout the site, establishing a distinct regional identity that feels both established and modern.
CLIENT
Shutts
AGENCY
Firmseek, Inc
ROLE
Lead UI/UX & Digital Brand Extension. Created while employed at Firmseek.
WEBSITE
shutts.com
The Outcome
Designed with a focus on longevity and scale, the Shutts project delivered a modern digital platform that continues to serve as a premier standard for the firm’s 280 attorneys. By balancing a sophisticated brand extension with an intuitive UI, the final site effectively manages the complexities of a major firm while maintaining a fresh, high-performance experience.
SHUTTS PROJECT RECOGNITION
Best in class Interactive Media Award + Gold NYX Award + W3 Award + GDUSA Graphic Design Award







