Brooks Pierce
Brooks Pierce is a North Carolina law firm known for handling high-stakes matters with confidence. Growth-oriented and responsive, the firm’s attorneys excel at tackling complex challenges while staying true to the firm’s values.
Project
Brooks Pierce needed to bridge a gap: while their work is national in scope, their digital presence felt regional. They sought to amplify their brand recognition and project a "forward-moving" identity that matched their reputation for innovation and excellence.
The Design Strategy
To reflect Brooks Pierce’s reputation for precision, the firm’s logo serves as the foundational grid—ensuring the brand’s DNA is woven into every page. Refined typography paired with a bold, modern palette creates a look that is both established and energetic. Purposeful asymmetry and subtle motion move away from rigid legal tropes to mirror the firm’s forward-thinking, responsive approach.
CLIENT
Brooks Pierce
AGENCY
Firmseek, Inc
ROLE
Lead UI/UX & Digital Brand Extension. Created while employed at Firmseek.
WEBSITE
brookspierce.com
The Outcome
Using the firm’s unique logo as a primary source of inspiration, the Brooks Pierce project successfully created a bold and modern online identity. The resulting site balances a national-caliber feel with a forward-moving energy, earning the firm multiple design awards for its sophisticated and cohesive brand extension.
BROOKS PIERCE PROJECT RECOGNITION
Horizon Interactive Award + GDUSA American Graphic Award + Best in Class Interactive Media Award + Summit International Innovator Award + Silver Creativity International Award
