Hirschler

With 75 years of experience, Hirschler is a Virginia-based law firm that delivers high-level representation. The firm needed a more compelling way to share its story by emphasizing its deep client relationships, extensive experience, talented attorneys, and distinct culture.

Project

Standing out in a saturated national market was a priority for Hirschler. They needed a digital transformation that moved beyond traditional legal aesthetics. The goal was to create a visual identity that not only modernized the firm's visual language but also highlighted the individual expertise of the lawyers.

Hirschler law firm website design shown across desktop and tablet, featuring a purple-accented layout, homepage hero, client stories, news and insights grid, and attorney profile page.

The Design Strategy

The strategy focused on translating the firm’s new logo into a comprehensive digital identity. By utilizing the '+H' as a primary anchor, we developed a connected visual language of recurring graphic elements and precision-based layouts that ensures the brand feels professional and authoritative across the entire digital experience.

CLIENT
Hirschler

AGENCY
Firmseek, Inc

MY ROLE
Lead UI/UX & Digital Brand Extension. Created while employed at Firmseek.

WEBSITE
hirschlerlaw.com

  • Hirschler homepage design featuring scenic Virginia landscape hero image and bold purple brand accents.
  • Attorney profile page for Hirschler featuring professional portrait, biography layout, and contact details.
  • Hirschler clients page with image gallery showcasing firm partnerships and community connections.
  • Hirschler client story highlighting case study with photography and testimonial narrative.
  • Hirschler Perspectives page design featuring firm insights, news articles, and event highlights.
  • Hirschler individual news page showcasing attorneys recognized for Best Lawyers in America.
  • Hirschler service page for Estate Planning & Fiduciary Services with overview and related links.
  • Hirschler services page featuring modular content blocks and brand-accented calls to action.
  • Careers page design highlighting team culture, candid photography, and firm values.
  • Hirschler contact page layout with office imagery and interactive location details.
  • Example of Hirschler print-friendly PDF design showing branded header, typography, and content layout.
  • Hirschler Construction Law Blog featuring latest posts and legal insights in a clean article layout.

The Outcome

The complete rebranding effort significantly elevated the firm’s national profile. Shortly after the launch, Hirschler was recognized in the BTI Brand Elite report as one of the nation's top law firm brands, with corporate counsel citing the firm’s innovative and client-focused visual identity.

Hirschler mobile homepage banner announcing new partners with purple and yellow brand accents.
Hirschler mobile attorney profile for R. Robert Benaicha featuring professional portrait and contact links.
Hirschler mobile Perspectives page featuring colorful team photo header and article filter options.

HIRSCHLER PROJECT RECOGNITION

Awwwards Mobile Excellence‍ + Horizon Award‍ + American Graphic Design Award‍ + Communicator Award

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