Moore & Van Allen

Moore & Van Allen (MVA) is an AmLaw 200 firm based in Charlotte, North Carolina, serving regional, national, and international clients across a wide range of industries. With more than 400 attorneys and professionals, the firm delivers legal insight that helps clients thrive in complex markets.

Project

The redesign needed to replace a conventional format with a look that better reflected the firm’s culture and client-first perspective. The goal was to create a modern digital presence that conveyed MVA’s depth and distinction with impact and purpose.

Moore & Van Allen law firm website design shown across desktop and tablet, featuring a clean modern layout with bold imagery, homepage hero, firm overview page, news and insights section, and attorney profile.

The Design Strategy

The visual strategy centers on a grid-based system to establish a sense of architectural order and consistency across the platform. Strategic white space and a refined typographic scale reduce the visual density typical of AmLaw 200 sites, creating a journey that feels open and effortless. Subtle interactive motion is integrated to add a layer of modern energy without distracting from the firm’s core insights and expertise.

CLIENT
Moore & Van Allen

AGENCY
Firmseek, Inc

ROLE
Lead UI/UX & Digital Brand Extension. Created while employed at Firmseek.

WEBSITE
mvalaw.com

  • Moore & Van Allen homepage showcasing the firm’s community and leadership theme with woven textures, modern imagery, and key impact metrics.
  • Attorney profile page for Brendan A. Bailey on the Moore & Van Allen website, featuring professional portrait, biography, and contact details.
  • Moore & Van Allen overview page presenting firm history, mission, and collaborative approach in a clean, structured layout.
  • Moore & Van Allen firm directory page featuring a searchable database of attorneys with filters by name, practice area, and location.
  • Moore & Van Allen capabilities page displaying an organized list of the firm’s legal practice areas.
  • Practice area page on Restrictive Covenants & Trade Secrets highlighting Moore & Van Allen’s expertise and detailed service descriptions.
  • Moore & Van Allen blogs and resources page offering firm insights, legal updates, and publications in a structured content layout.
  • Office locations page for Moore & Van Allen featuring images and contact information for Charlotte and Charleston offices.
  • Charlotte, North Carolina office page on the Moore & Van Allen site highlighting location details, team information, and contact map.
  • Attorney PDF design templates for Moore & Van Allen showcasing consistent branding, clean typography, and easy-to-read professional layouts.

The Outcome

To differentiate the brand in a competitive legal landscape, the Moore & Van Allen redesign delivered a minimalist digital presence that focuses on strategic storytelling. The project was recognized for its 'fantastic' look and feel, combining custom motion with a clean interface that earned immediate industry awards and high internal praise.

Moore & Van Allen latest news mobile page featuring firm updates, attorney recognitions, and recent articles in a clean blue layout.
Moore & Van Allen diversity and leadership mobile page featuring the “Complexity / Representing strategically” banner and summary of the firm’s annual diversity report.
Mobile attorney profile for Tania N. Archer on the Moore & Van Allen website, displaying portrait, contact information, and professional bio.

MVA PROJECT RECOGNITION

Horizon Interactive Award ‍+ Lawyers’ Weekly - Best Large Firm Site ‍+ Best in Class Interactive Media Award ‍+ Communicator Award‍‍ + American Graphic Design Award ‍‍+ GDUSA American Design Award

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